Byrd AiByrd AiClient workHonest Water Co
25 real customer conversations captured. 8 of them after hours.
Honest Water Co is a family-owned water filtration and softener company in Sanford, Florida, serving Seminole, Orange, Volusia and Lake counties. Here is what was in the way, what we built, and what the numbers say now.
What was in the way
Three things we found when we went through the business the way a customer would.
- A website they could not editThe old site sat on a platform the team had no control over. We rebuilt it and took over hosting in June 2026.
- Calls going unanswered during installsWith the team out on jobs, a ringing phone had nobody to pick it up.
- Leads landing where the owner did not see them in timeRequests arrived in places that were not checked quickly. Fixed in August: every lead now goes to his email.
What we found and built
Everything here is live today. We built it, and we run it.
Get found
- New website at honestwaternfl.com, mobile-first, with a quote form
- Privacy and terms written to be SMS-consent compliant
- Customer Care Hub page honestwaternfl.com/care.html
- Referral program for completed install referrals live since September 15, 2026 at honestwaternfl.com/refer
Never miss a lead
- 24/7 AI phone receptionist on (321) 538-9191 that answers as Honest Water and passes every lead to the owner
- Website chat assistant that answers questions and captures leads
- Facebook lead-form leads checked hourly and emailed to the team the moment they arrive
- Every lead, from every source, sent to the owner's email since August 2026
Run the business
- Quoting, contracts, installs and invoicing on Construc-IQ, our contractor software since September 12, 2026
- Customer emails go out from their own domain
Real numbers
Pulled from the receptionist, website and Construc-IQ logs. Hang-ups and our own test entries are excluded.
A conversation is a call where the caller actually spoke, or a form request. Most requests were about whole-home water treatment, softeners or filtration.
How it went
The order things shipped in.
- Website rebuilt, hosting taken overOff the platform they could not edit and onto one we run.
- Counting startsFirst day of the window the 25 conversations above are counted in.
- Every lead to the owner's emailNo more requests sitting where nobody looks.
- Quoting, contracts, installs and invoicing move to Construc-IQ12 estimates and 10 customers in the system by September 26.
- Referral program goes livehonestwaternfl.com/refer
- Numbers on this page pulledEverything above is still running today.
Get your free growth audit
Twenty minutes with you, plus our own look at your phones, website and follow-up. You get a short written list of where customers are getting lost, and we build the first fix free.